Senior Manager - Corporate Communications - Health Insurance

Desingation : Senior Manager - Corporate Communication

Reporting : AVP - Marketing

Location : Head - Office

Responsibilities :

- Develop strategies for communicating with the target audience.

- Key responsibilities include precisely identifying the target audience, conducting research, benchmarking, goal-setting, and establishing measurement criteria for public relations programs

- Administering all operational issues related to execution and message delivery.

- Monitor, analyze and communicate program execution results monthly in adherence to the objective determined

- Develop a comprehensive evaluation matrix to measure the effectiveness of the campaign

Qualification & Experience :

- Post Graduate (Mass communication preferred)

- At least 10 years- experience in the domain, in service industry

- Preference will be given to candidates who are working in the BFSI Industry

- Candidates should be currently working on the client side and not agency