Senior Manager - Content & Digital Marketing - eCommerce

We have a position open for Senior Manager - content and digital marketing for our Ecommerce client

Work location - Ambattur, Chennai

Job Description -

This role is responsible for delivering 3 goals - Increasing organic traffic to the website, high traffic to leads conversion and increasing online revenues.

For these goals, the role will need to work with a team to create engaging content for SEO, lead generation and email marketing.

Transform product messaging into content that maps to the buyers and sales journeys and delivers assets that engage throughout a customers journey.

Specific responsibilities include:

- Develop the content strategy and creating assets such as videos, eBooks, web pages, emails, qualification call scripts, sales tools, data sheets, white papers and infographics

- Increasing organic leads through website and through email marketing

- Researching keywords and content to support search engine optimization (SEO) and optimizing web content based on results.

- Analyze and report on the impact of the content on conversions, and work with the web and analytics teams to optimize content.

- Optimize email campaigns against key metrics including open and click through rates, and registration conversion rates.

- Work with designers to develop creative content for acquisition and retention campaigns.

- Manage a process of iterative A/B testing to continually improve performance through optimized messaging and targeting.

- Continuously track and improve traffic, traffic to leads and leads to online revenue metrics

Please call Varsha 8610014981 for more info

Please refer friends and colleagues