Senior Manager - Content & Communications - Permanent work from home

Role :

The role will include structuring, and creating content to create brand awareness, plan and publish social media content, blogs, and monitoring web traffic and metrics to identify best practices for content and communication. Ultimately, candidate should be able to oversee all marketing content initiatives to ensure customer engagement, trust building, brand consistency and a positive user experience.

Responsibilities :

- Perform research on current benchmark trends and audience preferences

- Design and implement social media and content strategy to align with business and marketing goals

- Set specific objectives and report on identified KPI's

- Generate, edit, publish and share engaging content daily (e.g. blogs, posts, videos, articles and news)

- Monitor SEO and web traffic metrics to drive content performance

- Collaborate with other teams, like sales, tech, and operations to ensure brand consistency and commitments. Create and publish engaging content, edit, proofread and improve posts. Ensure compliance with law (e.g. copyright and data protection). Build a strong communicate with followers on identified social media and content channels

- Oversee social media accounts' design, content structure and communications (e.g., FB Twitter, Instagram, YouTube, LinkedIn)

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Develop content strategy aligned with short-term and long-term marketing targets

- Liaise with content writers to ensure brand consistency. Optimize content according to SEO

- Use content management systems and tools to analyse website traffic and users' engagement metrics

- Develop and maintain a content editorial and social media calendar

- Stay up-to-date with developments and generate new ideas to draw audience's attention and drive domain expertise for Liminal with targeted user segments

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