Senior Manager - Consumer Insights - Manufacturing

Designation : Senior Manager - Consumer Insight

Location : Mumbai

Job Details :

Profitably build market share and revenue of The Group businesses through execution of projects that provide systematic development of deep, actionable customer insights both in the businesses and at the Group level and supporting the businesses to convert them into business-building initiatives.

The role of the Project Manager is to

1. To support the GM/DGM-Consumer Insights in providing strategic leadership for this area through specialist knowledge and research /project management specifically for B2B

2. To scope the projects per plan, working with the Business teams at all levels from CMO/CSO/CTO to Operation Managers, as well as with external partners so as to both achieve the segmentation/shape up the Top Down analysis while helping to analyse and hold workshops, focusing on sustainable & profitable growth

3. To set up processes in businesses during the Bottom Up mechanism customisation, and develop business capability toscale up the same in the immediate future. This also involves identifying & managing culture issues, change-management, governance structure, etc that go along with implementing truly customer-centric processes.

4. To use learnings from Project to develop overall Group knowhow & transfer best-practices to other businesses.

The key challenges in the role are:

a. Influencing of people within the business s to buy into what customers are saying & ensuring corrective actions via front-end and HO huddles. More often than not, these new insights are likely to challenge set thoughts & processeschanging which will need a strong ability to influence via insights.

b. Identify and overcome structural and cultural issues that come in the way of embedding the model and creating sustainable impact.