Research Associate & IT Executive at ACH Management Consultant Pvt Ltd
Views:2311 Applications:229 Rec. Actions:Recruiter Actions:55
Senior Manager - Consumer Insights - FMCG (8-12 yrs)
Position - Sr. Manager Consumer Insights
Company - A leading Indonesian MNC
Location - Mumbai
Deliverable : - An in-depth understanding of various quantitative research tools, techniques & processes ( FMCG)
- Significant experience in Customized Quant research (Proposition/Mix development)
- Mastery of Tracks (Equity / Purchase / Offtake)
- Should have sound knowledge of standard research processes & practices in India - Sound knowledge of statistics
Key responsibilities -
A. Customized insights on all the live/in-market brands - e.g. product & concept development, communication development,
B. Mix validation & Optimization
C. Pricing & Post-launch assessments
D. Own process from brief to insight delivery including brief refinement & issues
E. Potential tools for evaluating agency's appreciation of brief, signing off the agency selection (design, cost, timelines)
F. Own Input & Output quality including stakeholder presentation
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.