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14/06 Ajay
Research Associate & IT Executive at ACH Management Consultant Pvt Ltd

Views:2275 Applications:225 Rec. Actions:Recruiter Actions:44

Senior Manager - Consumer Insights - FMCG (8-12 yrs)

Mumbai Job Code: 1110508

Position - Sr. Manager Consumer Insights

Company - A leading Indonesian MNC

Location - Mumbai

Deliverable : - An in-depth understanding of various quantitative research tools, techniques & processes ( FMCG)

- Significant experience in Customized Quant research (Proposition/Mix development)

- Mastery of Tracks (Equity / Purchase / Offtake)

- Should have sound knowledge of standard research processes & practices in India - Sound knowledge of statistics

Key responsibilities -

A. Customized insights on all the live/in-market brands - e.g. product & concept development, communication development,

B. Mix validation & Optimization

C. Pricing & Post-launch assessments

D. Own process from brief to insight delivery including brief refinement & issues

E. Potential tools for evaluating agency's appreciation of brief, signing off the agency selection (design, cost, timelines)

F. Own Input & Output quality including stakeholder presentation

Women-friendly workplace:

Maternity and Paternity Benefits

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