Senior Manager/Chief Manager - Digital Adoption - BFSI

Department: Digital Adoption

Location: Goregaon Mumbai

Reporting: Relationship Vice President

Position Grade: Senior Manager/Chief Manager - Digital Adoption

Job Role:

- Business Manager for Adoption of all Digital Channels (Mobile, Net, Whatsapp Banking)

- Responsible to increase the adoption of digital channel

- Need to strategize for the same and build an analytics-based structured framework to understand the barriers to adoption and identify levers to overcome the barriers

- Work with every sale, relationship management channels, and central teams and align and ensure an increase in digital adoption parameters

- Liaise with senior management and various teams (like the product, marketing, BIU MIS, process, Training, Contact Center) to promote the digital channel

- Come up with innovative ways and simple processes to improve adoption

- Work on getting detailed customer insights; working with internal and external teams for that

- Work with BIU team for detailed data analytics and published reports

Job Requirements:

- Post Graduate Degree with 4-6 years of relevant work experience

- Preferably worked in a central team driving sale or customer engagement

- Good analytical skills and data-backed decision-making skills

- Should be a result oriented, and able to work under strict deadlines

- Ability to multi task and good time management skills

- Track record in taking on end-to-end ownership and successfully delivering results

- Persistency and ability to connect with different stakeholders

Working relationships (internal/external):

- Business Team across Consumer Bank - working with various teams to imbibe the digital adoption in the sales life cycle viz. sourcing, Onboarding, servicing and cross-sell

- Marketing team - working on customer communication, promotion and alliance strategy

- BIU/Campaign/MIS - getting deep customer insights, segmentation, campaign and business reporting

- Product teams - building superlative product proposition, removing barriers for adoption and increasing engagement