- Ensure our co. is a brand of choice for Bancassurance distributors and their customers
- Enhance brand affinity among channel partner's customers and employees, by maintaining the strong brand health in their ecosystem
- Designing and execution of Strategic initiatives to Ring fence our leadership position, by creating differentiation through Marketing campaigns
- Lead Product, segments and category based communication , basis research insights and business focus
- Amplify Brand initiatives through distribution networks
Key Responsibilities :
- Increase the SOV of the brand among Partner's employees and customers, through marketing communication and campaigns
- Design and execute innovative and effective Marketing programs for efficient channel marketing management with measurable results
- Ensure presence across partner's offline and digital assets, regular partner engagement across hierarchy
- Build and develop niche segments and Product categories basis channel and org focus
- Ensure 360 degree Product launch and product drive for internal and external stakeholders
- Conceptualizing and designing of Education & Enablement tools, by analyzing the need gap
- Conceptualize & design online/offline customer campaigns for business generation
- Creating differentiated value in Channel Partner Management through Marketing initiatives
- Innovation and experiential led BTL campaigns with focus on reach, performance, use of different mediums
- Amplifying Brand campaigns through Distribution network
- Design Marketing Solution to business and channel specific needs
- Continuous thinking and improvisation through innovation, marketing & business understanding to create business and brand impact
- Contribute and lead various functional/org level strategic projects
- Work in close coordination with the internal Key Account Teams and the Channel Partner to design and execute the Marketing Plan, which will enable the achievement of overall business objective.
- Ensure Compliance to brand and regulatory guidelines , Budget management
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