Senior Manager - CDM Marketing Communications - FMCD

We have one very urgent position in one of the Leading Consumer durable MNC in India

POSITION - Senior Manager - CDM Marketing Communications

LOCATION:- Gurgaon

CTC : 35L- 40L p. a ( approx ), depending upon current CTC, designation, education & experience.

JOB RESPONSIBILITY

- Devise B2C integrated marketing campaigns with the aim of acquiring and retaining customers 

- Deep understanding of consumer trends and insights to create insightful and differentiated marketing communication and campaigns for multiple segments 

- Determine the most effective points of interaction for marketing campaigns by using reports from the customer information central system 

- Applies customer and sales information from the Customer Driven Marketing (CDM) system to achieve marketing goals 

- Manage the implementation, tracking and measurement of marketing campaigns 

- Brief and overview the work of creative agencies to successfully deliver the campaign on objective 

- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels 

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs 

- Maintain regular measurement of the ROI of campaigns Ensure accuracy of marketing materials and provide formal sign-off if necessary

Necessary Skills / Attributes:-

- At least 10 years of experience as a CRM campaign manager on the client side or with a digital marketing agency 

- Strong understanding of consumer trends 

- Ability to draw insights from multiple data points and weave an engaging communication 

- Has a strong sense of creative evaluation 

- Has managed multiple advertising and digital agencies n a client-side

Please ignore in case you are not interested OR not applicable. However, please refer your friends and colleagues ( if they are relevant profiles ONLY ).

HURRY!! INTERVIEWS TO HAPPEN SOON !!

Our recruitment managers will call you back if your cv matches the criterion of the client. Please mention "Senior Manager - CDM Marketing Communications - Gurgaon" in the subject line. Mention your current CTC and current LOCATION on the body of the mail. For candidates who want to relocate, pls mention the reason as well, if any.