Job description - Senior Manager, Category merchandising:

Role Summary:

This role owns enabling ample discovery on co. platform for each category of the BUs and make co. - a destination by habit- for the customers of the respective categories . Own all internal merchandising for Home & BGM. Launch, develop & execute sustained merchandising campaigns.

Strategy and planning :

- Know the customer: Deeply understand customer behaviour, develop new customer insights

- Know the market and trend forecasts: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on selection, gaps, size, internal capabilities, etc. Optimise for monthly content and trend planning.

- Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

- Identify product differentiation based on consumer needs and journey funnel

Associations & partnerships :

- Map out the shopper journey and identify the right mix of promotional constructs to elevate the consumer experience & business objectives

- Ensure co. as a media channel is developed & used across any campaign that these brands might run regionally /nationally or globally (if relevant)

Own key merchandising channels & metrics :

- Front end all merch requirements with product, central merchandising and CRM teams for increasing awareness of BGMH products

- Define and co-own the customer acquisition and category growth roadmap for BGM categories

- Ability to drive adoption & scale up businesses via merchandising

- Design merchandising constructs and scale them in both automated and manual models

- Manage in store promotions along with brands - make brands partners in customer communication

- Working with in-house/ external designers to produce materials of visual impact and within brand guidelines

Desired Background:

- MBA/ Marketing graduate with 3-6 years of experience

- Experience in online merchandising or sell side

- Experience in retail/online/FMCG/ Creative agencies is a must

- Ability to translate strategies into execution plans and take them to completion

- Very strong bias to action

- Over indexed on the analytical side of the business

- Planning comprehensive roadmaps to achieve shared goals.

- Strong communication and influencing skills from Tier 1/2 B-School is preferred

General Expectations from the role:

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Fungible & adaptable around the new age technology and marketing strategies

- Strategic and intuitive thinking

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