Senior Manager - Campaign Analytics - Business Intelligence Unit - Bank

We have excellent opening with reputed bank in Malad, Mumbai.

Department: Business Intelligence Unit

Location: Malad, Mumbai

Experience: 5-8 years

Salary: As per standards

JD

- Data mine the business portfolio and arrive a data driven strategy for business objectives

- Design an analytical customer engagement strategy (campaigns) through available analytical platforms

- Achieve campaign business targets through direct-to-customer campaigns or channel campaigns

- Design the implementation docket and release to all stakeholders for implementation of customer engagement/upsell/xsell initiatives

- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness

- Meet/exceed business objectives through design of experiments (DOEs)

- Interact with data scientists for building analytical solutions towards objective of analytical business delivery.

- Interact with internal and external technology stakeholders for analytical business delivery. 

- Strong communication skills for effective interaction with business stakeholders