Senior Manager - Campaign Analytics - BFSI

- Drive insight driven customer engagement to deliver business through application of analytics /analytical Martech platforms.

- Data mine the business portfolio and arrive a data driven strategy for business objectives set

- Design an analytical customer engagement strategy (campaigns) through available analytical platforms

- Design the implementation docket and release to all stakeholders for implementation of customer engagement/upsell/xsell initiatives

- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness

- Meet/exceed business objectives through design of experiments (DOEs)

- Interact with data scientists for building analytical solutions towards objective of analytical business delivery

- Interact with internal and external technology stakeholders for analytical business delivery

- Strong communication skills for effective interaction with business stakeholders

Skill-sets:

- Individuals with competency in data and analytics with strong business drive

- Highly logical individuals with appreciation of emerging analytical and marketing technologies

- Strong communication skills to effective interaction with business stakeholders

- Advanced presentation and write-up skills

Education/ Experience:

- Graduate in technical fields like Engineering, Math, Econometrics

- Masters in Business, Economics, applied fields

- Experience in the field of BI/Analytics/Marketing campaign management