- Develop & execute the long-term Category, Sales & Distribution strategy & the annual plan and ensure they are in line with the overall company strategy
- Lead and oversee Sales and Distribution in the Middle East and North Africa (MENA) region
- Responsible for targets by way of generating business through new clients/leads & manage the P&L for the Export division for the region
- Guide and coach a team to drive growth and expansion in the region
- Develop and nurture relationships of trust with a portfolio of customers
- Acquire a thorough understanding of key customer needs and requirements and translate into business opportunities
- Deepen the brands sold in the current portfolio & and also drive private labelling
- The ideal candidate with 7+ years of experience
- A solid sales professional with P&L management experience
- Clients contacts in MENA markets with both corporates & distributors
- Successfully grown sales for a brand with proven track record of achievements & bringing sales transformation
- Preference for candidates who have distribution in the non food space
- Experience of managing sales with distributors, agents as well as chains
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