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01/03 Anuradha Gupta
Proprietor at AA-Consultants

Views:339 Applications:128 Rec. Actions:Recruiter Actions:0

Senior Manager - Brand Strategy - Telecom/FMCG (5-10 yrs)

Noida/UP Job Code: 1056244

Sr. Mgr.: Brand Strategy


Job responsibilities :

- Develop programs that enhance brand visibility/ awareness and brand equity.

- Drive/ strengthen brand positioning and differentiation, basis the brand research data.

- Creating brand stories, strategies and identifying key customer propositions in line with business and brand objectives.

- Work closely with advertising/ creative agencies for creating band assets and communication basis the brand strategy.

- Review and contribute to brand metric improvement across customer touchpoints (offline & online, including website, social media, etc.)

Skills :

- Experience in driving brand planning/ brand strategy for B2C or B2B brand.

- Proven track record using data-driven insights to build brand strategy.

- Preferred ; understanding of the B2B segments like BFSI, IT/ITES, Mfg etc

- Experience of online marketing, including social media and content marketing

- Strong project management skills; organized, detail-oriented individual with the ability to manage through unstructured situations.

- Experience in developing creative outputs basis the agreed brand strategy. Brand Management, Account Planning, Brand Planning

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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