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HR at Kelly Services
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Senior Manager - Brand Strategy - QSR Food Chain (2-3 yrs)
Senior Manager- Brand Strategy - QSR Food Chain
Looking for someone with 2-3 years of exp into Brand strategy with Food FMCG/ Quick service restaurant/ Food chain / FMCG start up/or someone who has worked on FMCG clients from Agency background.
- Define brand positioning and articulating customer proposition
- ATL Campaigns to increase customer base in every part of the marketing funnel
- Drive Same Store Tickets Growth by execution of marketing campaigns in collaboration with creative agencies
- Using consumer insights to drive positioning, new products and increased customer acquisition in specific segments Brand Awareness, Consideration, TOM, Attitudes and Barriers
- Creative thinker with a passion for ideas and deep understanding of all digital channels as a means for brand to communicate with online audiences.
- Social Media and PR
- Overall share of voice of brand, social media engagement and followers,
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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