Senior Manager - Brand Research - Life Insurance

Company- One of the leading Life Insurance company

Designation- Sr Manager- Brand Research

Location- Pune

The role will be responsible for executing new product launch strategies through consumer insights derived from market research, competitive mapping and other market intelligence.

Key Responsibilities:

- To lead Market Research, competitive analysis, technology assessment, market / product gap and requirements

- Carry out periodic market research to assess brand equity, brand salience and customer satisfaction score

- Will be responsible to analyze product related data, derive insights, figure out patterns and propose solutions

- Work closely with the internal and external stakeholders

- Analyzing and reviewing market response / requirement and strategizing product plans for accomplishing business goals

- Monitor market share performance of brand across various markets and implement area specific plans

- Monitoring and analyzing a brand and competitors performance to identify strengths, weaknesses, opportunities and threats

Skillset and Educational Background:

- 7 - 10 years of experience preferably in Market research

- MBA with experience in marketing

- Strong project management and project execution experience

- Excellent interpersonal and communication skills and analytical ability

- Stakeholder management and presentation skills

- A self-starter. Initiative taker, driven by inner motivation requiring minimum supervision