Senior Manager - Recruitment & Operations at Striver HR Consulting
Views:986 Applications:294 Rec. Actions:Recruiter Actions:182
Senior Manager - Brand & Platform Content Strategy - Content & Communication (7-15 yrs)
Role and Responsibilities :
Lead a team to develop, standardize and localize content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.
- Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
- Ensure brand voice consistency across all content assets.
- Lead HK's content strategy for priority content programmes across brands
- Develop and execute content strategies specific to the growth of in-house
- Provide consultancy and support for in-market teams on creator/ partner management (frameworks, support models, content category focus etc).
- Act as the point of contact with external social & PR agencies
Skills and Experience :
- MBA graduate preferably from MICA and other tier 1 colleges.
- Experienced in content / user strategy and operations and preferably a background from a content platform
- Over 7 years of work experience and minimum 4 years of experience in dealing with digital assets, managing people of relevant industries and business environments.
- Experience in creating well thought out strategy decks and program documentation
- Experience collaborating cross-functionally, influencing and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
- Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Kakao, Line, WeChat, Weibo, TikTok etc.
- Experience with data analyses and insights, e.g. ROI analyses on a digital platform
- Direct experience creating short form video content
- Knowledge about all media metrics
- Strong presentation skills
- Proficient in content planning
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.