HR Execuitve at Yellowbox HR Services
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Senior Manager - Brand Monetization - eCommerce (4-10 yrs)
Looking for MBA graduates having a minimum of 2 years experience in Monetization and has been a part of the monetization team from scratch, hands on experience in running monetization campaigns with team and or agencies and carries the in-depth understanding of Brand Management and P&L.
1.Play a role of defining monetization charter for the platform and work with multiple teams to enable this capability across possible avenues.
2. Be the owner of the consumer & business journey funnel from a monetization perspective.
3. Understand the meaning of growth- knowing why to do before arriving at how to do.
4. Deeply understand customer behavior, develop new customer insights
5. Convert strategies into action by liaising with cross-functional leadership and drive the changes required
6. Identify product differentiation based on consumer needs and journey funnel
7. Working on structural growth initiatives (eg: How to increase purchase, drive acquisition & retention etc)
8. Pull data required to conduct a business analysis, build reports, dashboards and metrics to monitor the performance.