Category: Large Appliances&nbsp; Grade - 11 Who you are: - A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM - A Brand Evangelist who cannot just shape existing brands, but who can work on brand development and creation from scratch / starting point. And but has the drive to help scale and deliver on business metrics. - Has keen eye for design and creative judgement and able to bring / direct partners for good design and creatives development for the brand assets. - A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders - Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems. Core Responsibilities : - Would contribute to the Brand Development, campaigns and Go-to-Market strategies for :&nbsp; (a) Large Appliances: - This is a marketing role for the large applainces - private labels &amp; licence brands at Flipkart. Focussed on driving the growth &amp; GMV for the category, through brand development, product launches and category development. - The role also involves crafting comms and deployment, across relevant touch points with the consumers. Must haves : - Ability to translate business and consumer tasks into propositions &amp; campaign ideas with deep consumer connect. - Key hands on experience in brand creation and development, with experience in brand building and GTM. - Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creatives development for the brand assets. - Be comfortable with both creative and business dimensions of marketing - Comfortable to strategize and execute large scale brand and marketing communication campaigns - Think about brand beyond communication and develop a holistic brand experience across consumer touch points - Understand the partner eco-system to bring the right business partners to a project and help nurture those relationships - Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins Key Partners to work with : - Biz Category Team ( Internal ) : Degree - High - Biz Fin Team ( Internal ) : Degree - Medium - Media Planning Team ( Internal ) : Degree- High - Creative and Digital Agency ( External ) : Degree - High - Procurement Tea

Bangalore

Senior Manager - Brand Marketing - Large Appliances Category -  eCommerce 

Senior Manager - Brand Marketing - Large Appliances Category -  eCommerce  ,Job Description for Senior Manager - Brand Marketing - Large Appliances Category -  eCommerce  in RGF Professional in  Bangalore for (3-5) years of experience. Apply Now!

Job Description for Senior Manager - Brand Marketing - Large Appliances Category -  eCommerce  in RGF Professional in  Bangalore for (3-5) years of experience. Apply Now!