Senior Manager - Brand Marketing - FMCG

Senior Marketing / Brand Manager

- Constantly evaluate the market, Competitors activities, conditions and robustness in terms of strategy and cost structure.

- Study business drivers, trends and recommend suggestions for sustained growth of business

- Marketing, Brand Management & Communications; Channel Deliverables, Marketing Spends

- Execute marketing programs for each company ensuring central brand guideline & core focus

- Managing national creative, media & market research agencies and ensure high quality output.

- Developing advertising & communication campaigns

- Ownership of advertising and promotion budgets and ROI based metrics.

- Engage group companies to develop synergistic business approach to create and enhance the company's positioning.

- Lead and actively participate in cross functional group assignments and initiatives.

- Launch campaign, B2C/B2B communications, Marketing Communications, Strategy, Branding, PR Analytics.