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Managing Director at Skill Cafe Pvt Ltd
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Senior Manager - Brand & Marketing - Consumer Tech Firm (5-8 yrs)
About the Company : A consumer-tech firm backed by a set of marquee investors and has passed Series E investment.
Job Title : Senior Brand & Marketing Manager
Function: Marketing
Location: Mumbai
KRA :
- Define the brand architecture, values, language & symbols. Ensure the brand templates across various touch-points
- Build 360 degree brand campaigns to drive awareness & ensuring business impact. Own brand positioning and user penetration.
- Oversee brand communication initiatives across All online and offline channels; media planning & placement and BTL Activities for the brand. Study user segmentation and drive targeted communication
- Manage digital touch-points including website & social media to effectively increase brand reach. Focus on reach and engagement matrix on social media.
- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.
- Liaise with internal stakeholders (Sales/ Product/ Customer Service/HR etc) to understand and develop relevant communication
- Managing Brand POSM - Conceptualize & execute on ground & in store marketing activities.
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