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Talent Acquisition at Tyche Jobs
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Senior Manager/Brand Manager - FMCG - IIM/XLRI/TISS/SCMHRD (3-5 yrs)
Responsibilities for Brand Manager
- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
- Stay current on market trends and competitive activity
- Establish and maintain brand budgets
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
Qualifications for Brand Manager
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends
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