Senior Manager - Brand Management - International Markets - Auto - IIM/ISB/MDI/FMS

This is for international markets like Latin America, South Asia, Middle -East & Africa.

KEY RESPONSIBILITIES -

Brand Management -

- Develop a global and country level strategy to achieve brand leadership.

- Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy.

- Provide guidance to brand managers and regional marketing managers to develop these strategies into detailed marketing plans for execution.

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

Product Management:

- Take end to end ownership of new product launches right from identifying relevant markets, conducting research to developing a launch communication program and executing the same.

- Keep a close check on the markets and consumers to identify new trends/insights.

- Develop business case for new products or variants to be developed

- Ensure product feedback from various countries on existing brands are funneled back to R&D.

- Monitors and track competitive activity in key markets

Drive Customer Experience Initiatives:

- Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.

Key Deliverables:

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share

- Brand Health Scores

COMPETENCY REQUIREMENTS -

- Sound understanding of Marketing/Brand Management principles

- B2C marketing expertise

- Understanding of Sales Process

- Creative thinking ability

- Analytical Skills

- Ability to present and articulate ideas clearly

MBA - Marketing for Tier 1 Institute is compulsory!