Director at People Connection
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Senior Manager - Brand Management - Chemicals Firm (9-12 yrs)
A leading chemicals company based in Mumbai is looking for a Senior Brand Manager. We are looking for candidates with an experience range of 9-12 years of experience only.
The brief roles and responsibilities are as follows:
- Responsible for the development of communication and creative delivery and effectiveness.
- To increase brand preference through corporate branding initiatives and develop an overall strategy to best manage consistency in brand messaging target group connects and develop a competitive advantage.
- Developing a brand plan to support growth objectives
- Design communication calendar
- Develop communication for corporate brands/sub-brands/products channels/influencers and internal
- Content Management
- Manage creative agency engagement, manage public relations(Social & Brand), Offline and Online resources, driving website efficiency, SEO, ORM, Social Media interactions, blogs, measure agency performance, measure website performance tracking and reporting, website benchmarking and updation.
- Brand endorsements, sponsorships, alliances, collaboration for brand and content creation.
- Manage consumer call center, Quality monitoring, and management for Lead generation, and efficiency.
- Collaborations and consumer activations, management advisory services, property sponsorships.
- Retail format designing and benchmarking and dealer/vendor support
- Managing implementation and maintenance of retail models.
- Providing merchandising support for products.
- Consumer BTL activations
- Inshop branding support
- Tracking of competitive retail formats