08/01 Soumitra Banerjee
Senior Manager at TrustKlub Consulting Pvt. Ltd.

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Senior Manager - Brand Innovation & Consumer Insights - Alcohol Beverages (5-12 yrs)

Bangalore Job Code: 651333

We are at present having a senior position as Senior Manager - Innovation for a leading ALCOBEV company for BANGALORE location

Reports to : Innovation Lead

Location : BANGALORE

PURPOSE OF THE ROLE : The purpose of the role is to be accountable for end to end project leadership from concept development to post-launch evaluation for innovation/renovation projects with the objective of contributing to the innovation agenda

Experience :

- Minimum of 4-8 years experience in Sales & Marketing - 3+ years experience in Marketing & innovation/new product development

Knowledge & skills :

- Strong Functional Experience, strategic orientation, and consumer acumen

- Proven ability in Leveraging consumer insights

- Understanding & developing financials

- Developing a consumer-driven strategy

- Developing & managing all elements of the marketing mix

- Innovation delivery

- Ground Breaking Concept Design (A and not E)

- Taking P&L Ownership

- Delivering successful projects by leading a cross-functional team

- Influencing peers and executive level in both a local & global context


Innovation Agenda :

- Responsible for developing the overall strategy, business model, financial model and trademark strategy for participation across various geographies & categories within India with respect to innovation pipeline planning

- Responsible for the identification and delivery of incremental and scalable ideas to drive future growth

- Manage the innovation P&L (revenues and profit for all launches upto a period of 5 yrs)

- Lead and influence a cross-functional team of key stakeholders (including local and global executive members)

- Lead the concept development process and commercialization of new global rollout projects for assigned work stream

- Lead the overall mix development (That includes concept, liquid, pack, design, brand proposition etc.)

- Responsible for renovation (G1-PoC, post G3) including concept, brand positioning for the core brand, pack, design, liquid, P&L etc.

- Work towards driving innovation on growth drivers for - trials-, - awareness-, - re-recruitment- etc.

Project Leadership :

- Responsible for improving & maximizing project profitability & minimizing innovation development costs (design, research, liquid, visual iconography, perfect serve development, 360-degree Launch Campaign Idea)

- Work closely with the brand building, customer marketing & finance team to develop the Pricing, COGS, Gross Margin Scope & Targets to develop new concepts, packaging, and liquids

- Work closely with research agencies to ensure smooth planning and execution, so that all concept, package, liquid, pricing decisions on innovation projects are taken appropriately

- Manage all innovation development project timelines from Gate 0 till Gate 3. This involves managing a cross-functional team of research, design, liquid development, package development, manufacturing, procurement, customer marketing & finance specialists

- Responsible for managing the governance of each project and drive timely decision making to ensure adherence to project objectives

Commercialization Role :

- Responsible for executing great product, packaging, and marketing communication plans from Gate 3 onwards till Launch on Shelf by collaborating with internal and external partners

- Responsible for setting out clear launch marketing objectives in line with the growth model that will enable delivery on the project objective

- Drive scientific decision making on a type of scale of marketing activity that helps deliver on launch marketing objectives thereby helping optimize launch marketing budgets

- Partner the development of world-class launch marketing big idea & 360-degree big idea execution that further helps optimize launch marketing budgets and improve marketing ROI

- Work closely with the legal & regulatory teams to ensure all product & marketing claims are compliant & factual;

- Recruit/ disrupt projects: Lead launching the bundle across key markets till 3 months post launch and for projects with no test market, lead the launching of the bundle across markets till 6 months post-launch

- Work with a Continuous Improvement mindset for developing processes, fixing gaps, finding the right partners etc.

Navigate Championship : 

- Champion the COMPANY Stage-Gate process - NaviGate- to plan & manage innovation projects & project teams till product, package, visual iconography, rituals, and business case sign-offs at NaviGate

- Stay in tune with cutting-edge futuristic developments in the world of packaging design, advertising and technology to imbibe learnings into innovation projects

- Work closely with external research, design & innovation agencies and internal liquid technical teams to manage productivity within the approved budgets within each stage of the NaviGate process

- Drive influence with key senior stakeholders in ILT, MLT, EXCOM, COOs, GBT, Global Innovation communities etc

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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