08/01 Soumitra Banerjee
Senior Manager at TrustKlub Consulting Pvt. Ltd.

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Senior Manager - Brand Innovation & Consumer Insights - Alcohol Beverages (5-12 yrs)

Bangalore Job Code: 651333

We are at present having a senior position as Senior Manager - Innovation for a leading ALCOBEV company for BANGALORE location

Reports to : Innovation Lead

Location : BANGALORE

PURPOSE OF THE ROLE : The purpose of the role is to be accountable for end to end project leadership from concept development to post-launch evaluation for innovation/renovation projects with the objective of contributing to the innovation agenda

Experience :

- Minimum of 4-8 years experience in Sales & Marketing - 3+ years experience in Marketing & innovation/new product development

Knowledge & skills :

- Strong Functional Experience, strategic orientation, and consumer acumen

- Proven ability in Leveraging consumer insights

- Understanding & developing financials

- Developing a consumer-driven strategy

- Developing & managing all elements of the marketing mix

- Innovation delivery

- Ground Breaking Concept Design (A and not E)

- Taking P&L Ownership

- Delivering successful projects by leading a cross-functional team

- Influencing peers and executive level in both a local & global context


Innovation Agenda :

- Responsible for developing the overall strategy, business model, financial model and trademark strategy for participation across various geographies & categories within India with respect to innovation pipeline planning

- Responsible for the identification and delivery of incremental and scalable ideas to drive future growth

- Manage the innovation P&L (revenues and profit for all launches upto a period of 5 yrs)

- Lead and influence a cross-functional team of key stakeholders (including local and global executive members)

- Lead the concept development process and commercialization of new global rollout projects for assigned work stream

- Lead the overall mix development (That includes concept, liquid, pack, design, brand proposition etc.)

- Responsible for renovation (G1-PoC, post G3) including concept, brand positioning for the core brand, pack, design, liquid, P&L etc.

- Work towards driving innovation on growth drivers for - trials-, - awareness-, - re-recruitment- etc.

Project Leadership :

- Responsible for improving & maximizing project profitability & minimizing innovation development costs (design, research, liquid, visual iconography, perfect serve development, 360-degree Launch Campaign Idea)

- Work closely with the brand building, customer marketing & finance team to develop the Pricing, COGS, Gross Margin Scope & Targets to develop new concepts, packaging, and liquids

- Work closely with research agencies to ensure smooth planning and execution, so that all concept, package, liquid, pricing decisions on innovation projects are taken appropriately

- Manage all innovation development project timelines from Gate 0 till Gate 3. This involves managing a cross-functional team of research, design, liquid development, package development, manufacturing, procurement, customer marketing & finance specialists

- Responsible for managing the governance of each project and drive timely decision making to ensure adherence to project objectives

Commercialization Role :

- Responsible for executing great product, packaging, and marketing communication plans from Gate 3 onwards till Launch on Shelf by collaborating with internal and external partners

- Responsible for setting out clear launch marketing objectives in line with the growth model that will enable delivery on the project objective

- Drive scientific decision making on a type of scale of marketing activity that helps deliver on launch marketing objectives thereby helping optimize launch marketing budgets

- Partner the development of world-class launch marketing big idea & 360-degree big idea execution that further helps optimize launch marketing budgets and improve marketing ROI

- Work closely with the legal & regulatory teams to ensure all product & marketing claims are compliant & factual;

- Recruit/ disrupt projects: Lead launching the bundle across key markets till 3 months post launch and for projects with no test market, lead the launching of the bundle across markets till 6 months post-launch

- Work with a Continuous Improvement mindset for developing processes, fixing gaps, finding the right partners etc.

Navigate Championship : 

- Champion the COMPANY Stage-Gate process - NaviGate- to plan & manage innovation projects & project teams till product, package, visual iconography, rituals, and business case sign-offs at NaviGate

- Stay in tune with cutting-edge futuristic developments in the world of packaging design, advertising and technology to imbibe learnings into innovation projects

- Work closely with external research, design & innovation agencies and internal liquid technical teams to manage productivity within the approved budgets within each stage of the NaviGate process

- Drive influence with key senior stakeholders in ILT, MLT, EXCOM, COOs, GBT, Global Innovation communities etc

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