Senior Manager - Brand - FMCG

Key Responsibilities Brand Equity

- Evaluate current brand equity and create improved brand architecture

- Financial management, controlling and process management of brand and products Insight Generation & Application

- Research and discover powerful consumer insights to unlock growth and inform brand strategies Brand Strategy

- Collate and analyze market trends, prepare drafts of brand plans, develop an optimal marketing mix, recommend positioning and pricing strategies, co-ordinate market research activities, and strengthen brand equity

- Monitor competitor activities, and undertake timely market interventions.

- Track all market initiatives. Document and incorporate learning. Marketing Plan

- Prepare the Marketing Plan & Media Briefs

- Co-ordinate with agencies, track media deliverables and sales volumes

- Develop the Annual Brand Plan in conjunction with the Business Head, Sales & agencies

- Work with the Marketing Head in development of cutting edge advertising strategies and campaigns Consumer Promotions

- Recommend consumer promotions schemes, prepares financial analysis, take approvals, coordinate with supply chain and sales for procurement and implementation to increase sales volumes Trade Promotions

- Plan the trade promotion scheme and key outlet scheme, prepare the financial analysis, take approvals, monitor performance of the schemes to increase width and depth of distribution

- Assist the sales team in implementing the trade promotion plans. New Product Development

- Work with R&D on product development, conduct market and feasibility studies for new products; assist the Marketing & R&D Head in conceiving new product strategies.

- Creating and executing launch and communication plans

- Seek approvals, co-ordinate with other departments on prospecting plans and post launch market support activities to ensure launch of new products

MARKETING

Experience & Qualifications

- Master's degree or MBA in Marketing discipline (2006 to 2008 pass-outs)

- 8 to 10 years of work experience as Brand Manager, during which s/he should have also had a sales stint in FMCG, Beverages, QSR or other Consumer Goods industries.

- Proven ability to implement significant change and lead innovation.

- Exceptional interpersonal skills, communication (both written and oral), presentation, influencing and conflict management.

- The individual should also have strong process orientation & implementation skills.

- The candidate should have experience in development of integrated communication campaigns including point-of-sales & digital communication

- A good understanding of statistics, basic Finance and Accounting principles. Experience in strategic price positioning, margin management and close price co-ordination with markets, R&D and production

- Experience in active development of new business and distribution models e.g. social networks as sales channels

Reporting Relationship The role will report to Director Marketing. Scope & Expectations This position deals with high degree of complexity coupled with high growth. It involves significant travel within the country.

Location MUMBAI

If interested mail your profiles or else can connect 022 61668780