Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
18/05 HR
HR at Vito India

Views:787 Applications:234 Rec. Actions:Recruiter Actions:3

Senior Manager - Brand & Digital - FMCG/Consumer Durable/Retail (8-15 yrs)

Gurgaon/Gurugram Job Code: 1097163

Brand Leadership, Strategy and Planning-

Develop India plan for brand portfolio drawing on brand, influencers, consumer, markets, environment etc. Inspire commitment and alignment of the regional team behind brand initiatives and campaigns

- Conceptualize, manage and execute an impactful and innovative Influencer Program to engage with the architect & designer community, forge strong relationships to drive higher visibility, advocacy and adoption of the brands by KOLs. Develop a 3-5 year program plan for continuous engagement

- Seek and define new, engaging and inspiring ways to successfully communicate brand vision and action plans to internal and external stakeholders

- Develop and present the annual brand plans, and lead the brand portfolio strategy comprehensively to drive the brand plans, engage with influencers and win in retail/on ground

- Lead the brand strategy and activities to improve visibility and credibility of the brands in media including in PR

- Develop, and execute the resources plan to deliver the brand strategy. Ensure efficient utilization and tracking of the same, all spend initiatives to be supported by clear ROI metrics

- Managing, developing and coaching a brand team to ensure the team acquires a greater understanding of brand and influencer management

Brand Communication and Activation :

- Develop effective activation and promotion programs to achieve impactful and best quality results, define clear KPIs for the BTL programs and execute with excellence

- Plan GTM activation & promotion for all NPD launches in collaboration with product teams. Allocate & prioritise promotion resources. Track timely launch implementation and impact

- Work with team to support product teams/ new channels / retail marketing with brand communication, collaterals, imagery, etc. to increase brand visibility and impact

- Anticipate and monitor marketing trends, consumer trends, market and competitive intelligence, analyse research data and content to define the priorities for communication and impact on business

- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service

Lead New Initiatives and Digital Innovations :

- Inside Sales: Lead a team of consultants who filter and qualify offline/online leads through CRM to generate incremental revenue

- Establish and drive e-Commerce for the category to generate incremental revenue

- Digital Studio: A newly launched initiative aimed at disrupting the traditional purchase/consultation model in the bathroom industry

- Develop and establish a direct-to-consumer model, which will be the first of its kind in the industry

- Lead, nurture and develop concepts and working business plans to promote strategic alliances and partnerships which can build the brand's equity in the mid to long term

Preferred Candidate

- 10+ years of total experience in handling Brand and Digital marketing of consumer brands at a national level

- Experience handling campaigns for influencers (e.g. Architects/designers/developers) will be a plus

- At least 5+ years of experience in a senior Brand Management capacity

- 5+ years of experience in generating and translating customer insight into brand plans

- 5+ years of handling Digital Marketing at a national level

- Has independently managed a product/brand portfolio or business line to generate top line growth and drive cost efficiency

- Experience and expertise in developing and managing complex, BTL programs, activations with defined metrics and success parameters

- Has independently handled the creative development process, media planning and execution and consumer insights and has liased with relevant agencies on the same

- Large format multicity events / activation exposure

- Confident and committed personality, extremely proficient in verbal and written communication

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.