Senior Manager - Banca Relationship Management - Marketing & Communication

- Handle Marketing and communication activities for the Bank Relationship

- Design & implement lead generation modules, online & email campaigns

- Leveraging Social Media assets for brand visibility & lead/business generation

- Exploring new avenues for brand visibility in Bank Branches

- Execution of Channel & Internal Programs

- Ensure Life's brands presence across Bank Branches and online platforms

- Designing of sales aids and other enablement tools to ensure ease of selling.

- Ensure 360 degree Product launch and product drive, basis channel's focus.

- Design online/offline customer campaigns for business generation.

- Creative and communication designing in line with the campaign thought and objective.

- Work in close coordination with the internal Marketing Team and the Channel Partner Team to design and execute the Marketing Plan, which will enable the achievement of overall business objective.

- Ensure Compliance to brand and regulatory guidelines

- Design and execute innovative and effective programs/project for efficient channel marketing management with measurable results

- Execution of Life Insurance Objectives which includes close working with the internal Procurement team and Bank TPP team, Working with the shortlisted Vendor for seamless execution of the event and logistics.