Senior Manager - B2C Sales & BTL Marketing - Training/Education Firm

1. Sales & Marketing

- Creating the pan-India Marketing & Mobilization Plan on a monthly basis with the person responsible and deadlines

- Executing the marketing and mobilization plan on a daily basis within deadlines

- Reviewing the output of the marketing and mobilization plan on a weekly review with documented feedback on learnings

- Achieving AOP sales through marketing and mobilization activities

- Batch start & closure within the specified timeline

- Coordinating with centre operations and placement team to ensure no student drop out

- Maximize students on financing and coordinate with financing partners on a daily basis to ensure approval

2. Team Management (Pan India)

- Creating and executing a hiring, training and retention plan with deadlines

- Achieving AOP sales through team management to ensure a performance-driven team by reviewing and motivating on a weekly basis

- Wrong team hires to be eliminated from the system within 1 month

- Managing team output, work allocation and review on a weekly basis

3. Compliance

- Know all about the company, and project-related SOP, and clear mandated exam/training within two weeks of project assignment

- Adhere to all the company's and project's SOPs for paid business, government project etc.

- Monitoring and reviewing SOP on a weekly basis and document feedback on noncompliance with correction deadlines with the managers

4. SOP

- Creation of all SOPs to ensure quality standards across all centres

- Implementation of all SOP on a daily basis

- Review with centre managers on a weekly basis

- Improvement existing SOP from learnings collected from execution on a quarterly basis through documented version update of SOP with approval from CEO

Candidate Description -

- Fast, focused and committed individuals with an ability to lead a diverse team

- 5+ years- experience in handling field sales and marketing

- Analytical and data-driven approach to solving problems

- Ability to think creatively and innovatively

- Strengths in Stakeholder Management and having a strong bias for action

- Can work in an ambiguous, fast-moving work environment while also driving toward clarity and solutions.

- Should bring long term holistic planning with curiosity and creativity and promote an open culture in the team.

- Candidate with retail-operations background will be a plus (having experience in handling more than 5 stores).