Senior Manager - B2B Product Marketing - IT

Own the formulation of value proposition, go-to-market strategy, and sales enablement. Involve in planning and executing marketing and communication campaigns with an objective to increase brand awareness, drive demand and overall market growth.

Key Responsibilities:

- Handle the product positioning and messaging.

- Develop all collaterals, presentations for the products, case studies, testimonials, videos, mailers, newsletters etc. to support the sales and adoption teams.

- Manage the GTM strategy and marketing communication to generate demand and leads for products.

- Involve in planning the launch of new products/features and manage cross-departmental implementation of the plan.

- Gather continuous market intelligence and competitive data.

- Understand buyer behaviour, how they buy, their criteria etc.

- Work closely with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.

- Develop advertising messages, sales promotions, marketing programs and coordinate with external agencies and lead gen team to drive demand.

- Develop and track ROI metrics for advertising and promotional programs to ensure proper allocation of budget resources.

Desired Qualifications / Competencies & Skills:

- MBA with progressive marketing experience.

- Understanding of product marketing in SaaS based companies preferred.

- Understanding of key metrics to measure the success of marketing initiatives.

You will be a good fit if :

- You are comfortable getting your hands dirty in a fast-paced environment.

- You are comfortable working with ambiguity.

- You are self-motivated, have a strong bias for action and execute with urgency.

- You have exceptional written and verbal communication skills and an eye for design.

- Understanding of B2B marketing and managing internal (Product, Sales, Design, Marketing) and external customers.

- You understand technology, but love customer-first & business-first thinking.