Senior Manager - B2B Marketing - Chemicals

Senior Manager - Marketing - B2B

Job Profile :

- Is the brand champion and expert while ensuring brand integrity in all respects.

- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, and advertising).

- Contributes to the annual brand planning process.

- Sets brand planning calendar, coordinates cross-functional activities and planning processes manages timelines and ensures timely completion of all deliverables.

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing tools.

- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

- Collaborates with sales team for specific strategies for clients.

- Represents the company and provides support as needed at various trade shows and conventions.

- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

- Monitors product catalog compliance and testing reports.

- Performs other duties as necessary to support the objectives of the division and company.

- Perform regular market research studies to gather important brand data

- Develop custom brand management plans for each product and submit updated summaries on brand exposure to management.

- Exposure to Digital Marketing