Senior Manager/AVP - Social Media/Online Reputation Management - BFSI

One of India's Largest Private Sector Bank is inviting applications for SM/ AVP : Social Media and ORM

The utmost role and responsibility of incumbent to create and maintain a favorable brand image of the company and its products. He is in charge of every social media account of the company's brands and monitors how the brands are engaging with the audience.

Job Responsibilities :

Social Media Management

- Manage content across all social media platforms of the Bank - Facebook, Twitter, LinkedIn & Instagram

- Design and implement social media strategy to align with business goals

- Generate, edit, publish & share engaging content as per the content calendar on a regular basis

- Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns

- Stay up to date with current technologies and social media trends, design tools and applications

- Manage influencer campaigns for the Bank

ORM

- Communicate with followers/users, respond to queries in a timely manner and monitor customer reviews/complaints

- Work towards enhancing and building brand's reputation by measuring effectiveness of strategies

- Monitor social media chatter with respect to the Bank across digital platforms and take corrective measures to reduce the impact of negative chatter

- Maintain and improve the Bank's reputation while collaborating with internal stakeholders and agencies