Senior Manager/AVP - Mobile App Marketing/Digital Campaigns - BFS

- Create new offerings by demonstrating cohesive end-to-end thinking and partner closely with cross functional teams to define the work required to successfully deliver and realize a winning offering.

- Manage all the aspects of the Mobile App i.e strategy, conceptualization, user research, feature requirements, user interface, prototyping, roll-out and enhancements

- Work closely with engineering team on the technology development and deployment

- Responsible for product development continuous improvement/ enhancement, driving user adoption.

- Devise digital campaign strategy and initiatives to improve penetration and deepening.

- Measure impact of all campaigns and back it up with appropriate data. Constantly iterating on product offerings based on feedback & data.

- Track interesting trends on emerging product offerings that are relevant to business

- Demonstrate thought leadership by leveraging all technology platforms to run Mobile Apps as an efficient acquisition engine.

- Driving traffic, app installs and stickiness on Mobile Apps as a channel for Sales, Service & Marketing

- Highlight problem areas of existing digital assets and drive resolution.

- Support in creating reporting dashboards.