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Recruiter at Thema Corporate Services
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Senior Manager/AVP - Mobile App Marketing/Digital Campaigns - BFS (4-10 yrs)
- Create new offerings by demonstrating cohesive end-to-end thinking and partner closely with cross functional teams to define the work required to successfully deliver and realize a winning offering.
- Manage all the aspects of the Mobile App i.e strategy, conceptualization, user research, feature requirements, user interface, prototyping, roll-out and enhancements
- Work closely with engineering team on the technology development and deployment
- Responsible for product development continuous improvement/ enhancement, driving user adoption.
- Devise digital campaign strategy and initiatives to improve penetration and deepening.
- Measure impact of all campaigns and back it up with appropriate data. Constantly iterating on product offerings based on feedback & data.
- Track interesting trends on emerging product offerings that are relevant to business
- Demonstrate thought leadership by leveraging all technology platforms to run Mobile Apps as an efficient acquisition engine.
- Driving traffic, app installs and stickiness on Mobile Apps as a channel for Sales, Service & Marketing
- Highlight problem areas of existing digital assets and drive resolution.
- Support in creating reporting dashboards.
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