Senior Manager/AVP - Marketing - Commodity & Derivative Exchange Firm (12-18 yrs)
Division : Marketing
Function/Unit : Marketing
Salary range: 15 - 24 LPA
Position Title with Designation : Senior Manager /AVP
Your Location : Mumbai
Reporting : Executive Vice President
Job Purpos e:
Responsible for designing, building and driving entire digital strategy to Market Company's product online and marketing campaigns strategy of the organization.
Key Accountabilities :
- Devise B2C and B2B marketing campaigns with the aim of acquiring and retaining customers
- Manage the implementation, tracking, and measurement of marketing campaigns, on time and within budget
- Brief and oversee the work of internal and external agencies, such designer animators, and printers, who will deliver much of the campaign work
- Work within budget and report any overspend
- Write, edit and proofread copy for promotional material And publication within marketing campaigns
- Maintain regular measurement of the ROI of campaigns
- Deliver Campaign activity Presentations and regular results presentations
- Carry out post-campaign analysis to report KPIs and distribute learning for future campaigns
- Work with brand team to understand stakeholder feedback to influence future design work
- Drive the marketing initiatives of the exchange through social media, online platform, events
- Using various online promotions and emailing campaigns to get the company's message out.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
Educational Qualification : MBA Marketing
Previous Experience : 12-18 years
Industry to be hired from : Banks/Financial Services
Skills and Knowledge required :
- Communication Skills
- Strong Leadership skills
- Meet objectives and campaign deadlines
- Advanced Microsoft suites skills
- Strong planning and organizational skills
- Analytical Skills
Competencies (Behavioural Skills) required :
- Excellent judgment and creative problem-solving skills
- Self-motivated with the ability to thrive under pressure
- Strategic Thinker
- Ability to make decisions in a changing environment and anticipate future needs
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