Senior Manager/AVP - Consumer Marketing - FMCG/Pharma

Job Description:-

- Driving brand communication, ATL marketing and ATL media planning & PR for all brand initiatives.

- Design and implement consumer marketing (Communication, Strategic and Brand) plan.

- Planning and budgetary controls for all consumer & brand marketing initiatives.

- Design, conduct, and analyze consumer research and brand health tracking.

- Partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.

- Driving strategy, planning and execution of the consumer marketing agenda.