Senior Manager/AVP - Consumer Marketing - FMCG/Pharma (6-12 yrs)
Job Description:-
- Driving brand communication, ATL marketing and ATL media planning & PR for all brand initiatives.
- Design and implement consumer marketing (Communication, Strategic and Brand) plan.
- Planning and budgetary controls for all consumer & brand marketing initiatives.
- Design, conduct, and analyze consumer research and brand health tracking.
- Partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.
- Driving strategy, planning and execution of the consumer marketing agenda.
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