What this job entails : Customer understanding : - Be the voice of the customer internally - Understand needs - even those that the customers themselves may not realize - Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing : - Develop the right pricing policy - Identify opportunities for giving customers value through intelligent and limited discounting. - Use discounting to drive portfolio mix and achieve strategic goals Merchandising : - Develop and execute plans to showcase the right products - Identify cross-selling and upselling opportunities - Own the customer experience in the category - Make navigation, discovery easier. Save the customer time - Identify the parameters customers use to make decisions and ensure catalog richness Marketing : - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc. - Understand SEM, SEO and Email marketing - Identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions : - Create promotions to drive revenue, margins, etc. - Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.) Catalogue : - Own catalogue content creation - Lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams - Drive better conversions through catalogue improvement & enhancement basis customer insights Operations : - Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same - Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

Bangalore

Senior Manager/Associate Director - Marketing - eCommerce   

Senior Manager/Associate Director - Marketing - eCommerce    ,Job Description for Senior Manager/Associate Director - Marketing - eCommerce    in CareerNet Consulting in  Bangalore for (4-9) years of experience. Apply Now!

Job Description for Senior Manager/Associate Director - Marketing - eCommerce    in CareerNet Consulting in  Bangalore for (4-9) years of experience. Apply Now!