Senior Manager/Associate Director - Digital Marketing - Logistics

JD - Digital Marketer

About the Role:

We're transforming the way businesses connect with audiences through digital distribution strategies. We are seeking a seasoned professional to lead our digital distribution function, overseeing paid campaigns and multi-channel content delivery that drive measurable impact. In this role, you will architect and execute strategic digital campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring every initiative delivers maximum ROI while enhancing our brand's reach and influence.

Key Responsibilities:

- Campaign Strategy & Execution: Design, implement, and refine comprehensive digital distribution strategies that integrate paid, earned, and organic channels.

- Performance Management: Oversee campaign budgets, bidding strategies, A/B testing, and data analysis to optimize performance and drive conversion metrics.

- Content Amplification: Collaborate with creative and content teams to ensure high-impact messaging is distributed effectively across digital channels.

- Stakeholder Collaboration: Act as a strategic partner to internal teams, delivering actionable insights and aligning distribution efforts with broader business objectives.

Qualifications:

- 5-7 years of robust experience 5-7 years of relevant experience; with a preference for B2B SaaS or logistics.

- Education/Certifications: A bachelor's degree in marketing, business, or a related field is essential, along with certifications like Google Ads.

- Expertise in managing digital advertising platforms, including Google Ads, Meta Ads, and LinkedIn Ads, coupled with a strong analytical foundation using tools like Google Analytics and advanced tracking methodologies.

- Proven ability to develop and execute strategies that balance creativity with data-driven decision making.

- Exceptional communication, project management, and leadership skills, with a track record of delivering high-impact results in dynamic, fast-paced environments.

- Experience in logistics, supply chain tech, B2B SaaS, or e-commerce companies is particularly relevant.

- A history of working in fast-paced, scale-up environments is beneficial

- Competitor Benchmarks: (What makes this role better than similar roles at competitors?) - Deep tech edge, broad impact, growth potential, innovation focus

- Travelling (involved or not): No travel is required for this role.