Senior Manager / AVP - Digital Marketing ( Cards)

Our Client is a top Indian Bank. They are undertaking a search for a Lead - Digital Marketing - Cards.

Job Purpose :

We are under taking a search for an experienced leader to take ownership of the digital acquisition function of Cards Vertical . A strong grasp of digital marketing tools, strategies, and integrated digital marketing campaigns is a must. The candidate should be able to strategize, plan & budget, set up the right expectations with stakeholders, brief agencies, monitor progress and reporting on performance of campaigns.

The person joining should be able to work with cross functional teams as well as ensure that team members are delivering best possible outputs each time

Job Responsibilities :

Drive Key Business Goals & Metrics

Overall Activities from paid and organic channels leading to improve the bottom line and achievement of final metrics laid down by Senior Management

Evaluating campaigns to ensure key targets are met by team members

- Lower CPL Quarter on Quarter

- Lower COAs Quarter on Quarter

- Use of new tools and strategies to optimize campaigns leading to consistent improvement (Bid Strategy, Creative Optimization, etc)

- Customer Focused Approach / Optimization

- Review and Monitor the Communication, Campaign Approach and journey is implemented across platform

- Customer Journey Inputs

- User Experience Innovations

- Analytically Driven Campaigns

- Understand the Target Audience - Follow the WHO/WHAT/HOW/WHEN/WHERE - Framework to design the campaign

- Evaluate the Segments and Campaign Framework.

- Ensure right targeting and communication is being done

- Suggesting Actionable and Insights

- Identify new campaign opportunities for the team - Like Segments, Platforms, Optimization Ideas, etc

- Evaluate New Vendors in the Ad Tech arena and bring in newer opportunities for the team to encash.

- Identify new ways of reaching out to the relevant audiences on Google & FB. Understand the Portfolio performance and trends in digital world.

- Problem Solving & Decision Making Capability

- Identify and analyze the problem area and help team develop alternate solutions.

- Identify critical factors which will affect the outcome of a decision.

- Evaluate options accurately and establish priorities

- Effective communication and interpersonal Skills

- Excellent hold on English Communications & presentations skills

- Ability to work in competitive environment along with peer and cross functional team members focused on business objective

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