Senior Manager/Assistant Director - Media Strategy - FMCG

Lead and guide the teams and agencies to deliver world-class media strategies and integrated experience plans for the brands.

- Lead and coach the brand team through the development of Integrated Experience Plans on their brands: Annual media strategy / integrated experience plans; Platform level media strategy / integrated experience plans; Implementation plans; Buying/execution of the IEP

- Provide thought leadership and skills coaching relevant to the development of integrated experience plans to internal stakeholders (brand managers, portfolio managers, PR manager)

- Play a leadership and coaching role across the entire agency group (media, digital, creative) as they build integrated experience plans.

- Identify and develop strategic alliances with appropriate media partners and develop and maintain strong relationships with the media team

- Partner with the Finance Business Partner to manage and report on annual media budgets across the portfolio, ensuring delivery versus budget targets and phasing requirements

- Provide expert leadership and guidance to the brand teams and agency partners on all aspects of media effectiveness and media cost efficiency (eg campaign measurement framework; marketing mix modeling; media auditing; annual media negotiations)

- Performance management of our agency relationships including quarterly & annual deliverable reviews