Senior Manager - Analytics - eCommerce

Senior Manager - Analytics eCommerce

Shift timing : 2-11 PM

Skill set Required :

- Campaign Analytics, Campaign ROI, AB testing, Sql, R Python, Modeling & presentation, visualization - e.g. Tableau, Datorama

- Overall, this role partners closely with eComm Customer Marketing, eComm Brand Marketing, and eComm

- Search marketing teams to conduct regular and ad hoc analysis to better drive media investment and optimization decisions geared towards incremental growth for the eCommerce business.

- Partner with Customer & Brand Marketing teams on various analysis: A/B testing, Campaign impact measurement, Investment strategy, Financial forecasting, and retailer data partnerships. Consult, Execute

- Partner with Search Marketing team on various analysis: Search incrementality experiments, Search strategy/investment recommendations. Consult, Execute

- Partner with Data Science and Tech teams to consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine. Consult, Execute

- Lead ROI Engine process on behalf of eComm Marketing - collect, clean, and submit all Customer and Search Marketing campaign data; validate data and reporting output at various stages of ROI Engine model.

- This role embodies a mixture of consulting (being the Subject Matter Expertise for various cross-functional teams) and execution (leading/conducting deep analysis to guide business decisions)