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Manager at Anlage HRO Services
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Senior Manager - Analytics - CPG Domain (10-15 yrs)
Analytics execution leads for end-to-end data management, marketing mix modelling and insights generation.
This role will be responsible for performance measurement of entire marketing package (3+ billion dollars) and expected to generate 100+ MM USD in efficiency and Media ROI improvement
- Manage and maintain large data sets to ensure high quality of data for analyses
- Translate complex analyses leveraging large datasets into insights and actions
- Manage results and present back to key business partners at all levels of organization (Director / VP / CMO)
- Manage analytics team members and talent pipeline
- Manage 3rd party vendors as/if required
- New Analytics Discovery: track and actively propose new methods and concepts to address key business questions.
- Lead Global Media & Sponsorship ROI Measurement in assigned markets (top 15-20 markets)
- Become an SME in media ROI drivers for both traditional and digital media Owns coordination of global learning consolidation of Media ROI insights/research
Previous work experience desired :
- Experience in hands-on marketing mix modelling, ETL & reporting solutions
- Experience in building and maintaining data warehousing and BI solutions
- Experience in managing teams that check the integrity and accuracy of data
- Experience in leading & mentoring/training small teams
- Experience in CPG company strongly preferred
- IT skills required
- Strong knowledge & application of SQL, SAS, R
- Advanced Excel skills, Excel Macros desirable
- Data visualization tools like Qliksense (preferred) or tableau
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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