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Founder at Serving Skill
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Senior Lead - Outbound Marketing - Digital Business - Unsecured & Asset (4-6 yrs)
Senior Lead - Outbound Marketing - Digital Business Unsecured & Asset Experience
KEY ROLES AND RESPONSIBILITIES:
CAMPAIGN MANAGEMENT :
- Define and execute integrated digital marketing programs using technology platforms
- End to end ownership of each outbound campaign
PERFORMANCE MARKETING :
- Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function
- Leverage analytics and BI inputs to improve campaign efficiencies
- Manage funnel ratios and report drop funnel metrics with an action plan
CROSS FUNCTIONAL & CROSS-COE COLLABORATION
- Collaborate with Centers of Excellence within and outside the function
- Work with Analytics & BI to leverage data and drive higher ROIs
- Work with Digital Capabilities COE to create new assets and enhance current asset outputs
REQUIREMENT:
- 4-6 years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must
- Post Graduate in business management or a specialization in digital marketing
- Person should have done outbound marketing and destination campaigns
NOTE :
The company works for 6 days a week from Monday to Saturday
The role is based in Pune
Annual Salary - 2000000-2500000 INR
Work Location - Pune, Maharashtra, India
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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