Upgrade to Pro Member
Principal Consultant at Talent Leads Consultants
Views:157 Applications:29 Rec. Actions:Recruiter Actions:18
Senior Lead - Outbound Marketing - Digital Business (5-6 yrs)
Job Title/Designation:
Sr Lead-Outbound Mkting-Digital Business,Pune
Job Description:
KEY ROLES AND RESPONSIBILITIES
CAMPAIGN MANAGEMENT :
- Define and execute integrated digital marketing programs using technology platforms
- End to end ownership of each outbound campaign
PERFORMANCE MARKETING :
- Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function
- Leverage analytics and BI inputs to improve campaign efficiencies
- Manage funnel ratios and report drop funnel metrics with an action plan
CROSS FUNCTIONAL & CROSS-COE COLLABORATION :
- Collaborate with Centers of Excellence within and outside the function
- Work with Analytics & BI to leverage data and drive higher ROIs
- Work with Digital Capabilities COE to create new assets and enhance current asset outputs
REQUIREMENT :
- 5-6 years of marketing experience with at least 2-year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must
- Post Graduate in business management or specialization in digital marketing
- Person should have done outbound marketing and destination campaigns
NOTE :
The company works for 6 days a week from Monday to Saturday
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
