Digital Marketing - Senior Lead - Gems and Jewellery - Mumbai (6-8 yrs exp)

If you are a digital marketing expert looking for an exciting opportunity to shape the digital presence of a luxury jewellery brand, we encourage you to apply. Join our client's dynamic team and help them reach new heights in the digital space.

About Company :

Our client is a leading player in the luxury jewellery industry and is seeking a highly motivated Senior Digital Marketing Lead to drive its digital marketing efforts. The successful candidate will be responsible for managing the brand's digital strategy, social media management, website management, and digital advertising campaigns.

Job Title : Senior Digital Marketing Lead

Location : Mumbai, Kala Ghoda

Industry : Gems & Jewellery/Luxury segment

Experience : 4 to 8 years of Digital Marketing experience in the luxury lifestyle industry.

Key Responsibilities :

- Develop and execute comprehensive digital marketing plans that align with the brand's goals and objectives

- Oversee community management on social media platforms and manage content posting across all platforms

- Collaborate with digital teams to ensure website management (updates, changes, and maintenance)

- Manage social media ad campaigns, including planning, execution, and analysis

- Monitor Google Analytics and other tools to track website and social media performance, and use data to inform marketing decisions

- Manage Search Engine Marketing (SEM) efforts, including Google AdWords campaigns

- Work closely with the creative team to plan and create engaging content for social media platforms

- Ensure IG and FB verification (one-time)

- Liaise with the retail, CRM, and marketing teams on digital collaborations, client relationship management, and collateral requirements/posting

- Create and present regular reports on social media performance and digital collaborations

Skills and Persona :

- Minimum 6 years of experience in digital marketing, preferably in the luxury lifestyle industry

- Deep understanding of Performance marketing and managing community creation/ building role on instagram and You tube, managing a budget of minimum 1 Crore.

- Have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Proven ability to create comprehensive digital marketing plans and execute them effectively

- Strong analytical skills and the ability to interpret data to drive marketing decisions

- Strong leadership skills, including the ability to inspire and motivate team members

- Passionate about the luxury lifestyle industry and digital marketing, with a focus on attention to detail and quality

- Excellent written and verbal communication skills, with the ability to present ideas and reports clearly and effectively

- Creative, with a proven track record of developing and executing successful digital marketing campaigns

- Strong leadership skills with a collaborative approach to working with cross-functional teams

- Results-oriented, with a focus on driving business growth through effective digital marketing strategies

- Analytical thinker with a data-driven approach to decision-making

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