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25/11 Akhil Krishnan
Manager at IIM Indore

Views:209 Applications:55 Rec. Actions:Recruiter Actions:3

Senior Key Account Manager - Performance Marketing - FMCG (4-6 yrs)

Mumbai Job Code: 1185558

Sr Key Account Manager and Performance Marketing Role for Multi-national FMCG company (4-6 yrs)


Experience: 4 to 6 years in E-Commerce Account Manager with added exposure to Performance Marketing. Candidate should have experience in E-Commerce team of top FMCG or top ecommerce firms

Responsibilities:

- Completely lead and manage accounts to drive accelerated growth in selected top E-Com accounts: TOT negotiation, in stock, promotion & strategic initiatives for the accounts

- Develop and drive end to end marketing strategies for all eCommerce platforms and optimise trade spends of visibility and promos

- Track, analyse, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility

- Work with internal cross-functional teams across management and trade & marketing team to plan for strategic initiatives and run day-to-day operations to ensure availability, timely promotions and activations on the platform

- Plan and achieve the profit, and ROI goals of performance marketing through trade budgets

- Develop vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality planning and execution of campaigns

- Design, conceptualize and monitor the delivery of standard & custom reports for digital shelf management

- Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working

- Advise on digital and marketing best practices, the latest tools and systems

- Initiate growth projects and strategies in the area of analytics to support the ecommerce strategic objectives- Liasoning with E Commerce players to understand business issues, focus areas and growth factors; and translate into analytical initiatives

Required Skills:

- Relevant experience in ecommerce channel and account management preferably experiences with considerable scale and FMCG brands

- Strong experience in planning, execution excellence and goal orientation with a penchant for high achievement in previous roles

- Deep understanding and experience across eCommerce, demonstrating depth and breadth of strategic and tactical knowledge in Ecommerce platforms

- Exceptional problem solving, communication, and analytical skills

- Good interpersonal and stakeholder & vendor management skills

- Entrepreneurial spirit, mindset and strong work ethics are a must

- Strong in MS Excel and MS powerpoint

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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