Senior Growth Marketer/Growth Director - Tech Startup

Looking for a Senior Growth Marketer to lead our user acquisition efforts

Experience and Skills :

- At least 7-10 years experience in early-stage growth marketing roles.

- Experience managing and leading an internal team and/or agency to drive user acquisition.

- Experience working directly with search and social native platforms to drive new customer acquisition.

- Experience managing and allocating budgets.

- Strong capabilities around understanding CPA, Attribution, Cohort analysis and LTV.

- Strong analytical and reporting background around campaign optimization.

- Excellent Interpersonal and communication skills (written and oral).

- High-level Responsibilities & Ownership

- Manage all marketing programs including search, social, referral, email, SMS and offline media

- Identify opportunities to lift key platform metrics and significantly boost performance across the funnel (acquisition, activation, retention, revenue, and referral).

- Uncover new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users.

- Drive CPA and LTV analysis and optimization across all marketing efforts to track ROAS and identify areas for new investment

- Lead landing page and email capture optimization with Product and Creative team.

- Manage acquisition budget including agencies, tools, and/or consultants

- Help prioritize product/tech optimization efforts and track key funnel metrics with Product and UX team.

- Build customer-centric acquisition performance reporting to share across functional areas