Senior Growth Manager - Internet Industry

- Conceptualizing, building, executing and analysing adoption and engagement marketing programs across all organic channels

- Understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging

- Partnering with product and technology team to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers

- Identifying new partners, and opportunities

- Responsible for Category Growth Trends.

- Design and execute user-driven growth campaigns.

- Use site analytics to plan and develop initiatives to improve engagement, maximize conversion, increase user retention percentage and achieve daily order targets.

- Analyze competitors on an ad hoc/seasonal basis identifying opportunities that may help improve the customer proposition

- Week over week review of analytics to ensure growth from the previous period

- Define joint solutions, value propositions, and business models with individual partners that result in a positive return

- Tools used: webengage , Freshdesk , Whatsapp API