Senior Consultant - Recruitment at hCapital Business Consulting
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Senior General Manager - Brand Marketing - Tech Firm - IIM/ISB/FMS/MDI (6-10 yrs)
Sr. General Manager- Brand Marketing in a well funded Tech Company
- End to end responsibility for organization's branding & marketing
- Own the marketing (Online and Offline) strategy.
- Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility
- Partner with all business functions, especially sales (Supply & Demand to develop strategy and tactical implementation of marketing initiatives
- Defining success metrics and reporting needs for campaigns
- Overseeing market research and analysis of the competition
- Brand development, Consumer intervention and PR
- Conceptualizing, developing and implementing corporate communication activities
- Provide direction and directives to support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives
Essential Qualification :
- MBA in Marketing from Tier- I B-school
- 6-10 years of experience in marketing and branding/ brand communication
- Candidates having experience of working on known brands will be preferred
- Candidates having experience in core Marketing and Branding in Tech/ FMCG Company
- Candidates should have a Tier 1 MBA degree.
- Candidates should have >5-6 years of experience.