Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
18/04 Team HR
HR at Corenthum Elan Consulting LLP

Views:3224 Applications:128 Rec. Actions:Recruiter Actions:95

Senior General Manager/Assistant Vice President - Marketing - Consumer Durable - IIM/XLRI/TISS/SCMHRD (14-21 yrs)

Bangalore/Chennai Job Code: 688436

Few important pointers for shortlisting will be as follows :

- PGDM/MBA Marketing from premier B school's viz. IIM/ISB/XLRI/SYMBIOSIS/ etc. only

- Good exposure to creatives,branding and promotions, PR, media, large scale event management/execution, digital marketing, pricing, budgeting, marketing strategy, New product launch etc.

- Pleasing personality with excellent communication skills.

- Strong social networking skills and Team handling skills.

- Exposure to a high level of service standards.

- Anyone drawing a current CTC of less than INR 45 LPA would NOT be considered.

- Willing to relocate/based out of to Bengaluru/Chennai or any other location.

JOB DESCRIPTION (Indicative Only) :

Overall Marketing Strategy :

- Formulate an overall marketing strategy

- Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan.

- Develop a desired market positioning drive all branding/ promotional activities to enhance consumption.

- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.

- Conduct periodic bench marking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.

- Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.

- Review and finalize the creative campaign on a regular basis

- Assess the technical and commercial feasibility and finalize the various agencies for the purpose of execution (event management, creative agency etc.)

- Finalize the concept and objective, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc.

- Conceptualize/ develop and review ideas, approve/finalize the potential client agencies and the rate cards

- Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signage's, hoarding and all other marketing interventions are in place, in coordination with the Liaison team

Advertising & PR :

- Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying, quality checks, standardization and periodical review

- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering event implemented viz CSR initiatives, major launches of brands etc-

- Responsible for supporting and maintaining the favorable image of the brand by ensuring adequate media coverage at regular intervals

Digital Marketing :

- Advising and sharing the strategy with the digital team on the digital communication plan.

- Conceptualize and device strategy framework for various digital platforms.

- Responsible for Digital Marketing initiative

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.